| Maximise Returns on acquisition cost |
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As markets become more competitive, the cost of acquiring new customers increases and due to price competition the average profitability of new accounts drop. Therefore it is not sufficient to merely achieve a low cost of acquisition; the acquisition team
needs to be aware of the profitability of new accounts that it brings
in.
Related big question that sales and marketing professionals
grapple with is how to efficiently allocate acquisition investment
across various channels to maximise ROI.
Third and an important dimension for the team is to develop differentiated and profitable products. |
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Benefits |
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Lower Acquisition Cost upto 10% |
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Lower Channel Costs upto 20% |
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Improve Profitability upto 15% |
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Improve Product Range in the Market |
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